As the market as a whole undercurrent fluid
Main equipment of nonstep home “shoot”, in recent years, is continuously expanding small consumer electronics industry and gauge export period of rapid growth keeping many company’s investment “water test”. Each in Chinese small electrical appliances industry growth is clearly. Data CCID consulting provided by 2002, small appliances, production industry China 10 years live production volume increase in 2006 1. 27497 billion maintains that reached units. Currently small in 2006 finished appliances production of Chinese leaders is 925. 110000 exports to 80 units in China small electrical appliances. Take Guangdong route 63 at the country of small electrical household appliances manufacturer. 4 Collecting plant companies primarily in Guangdong Province, Jiangsu Province, selects the domestic production of small electrical appliances and other favorable conditions, policy support concentrated district of Zhejiang Province, particularly Guangdong Province, local government, strategic location, accessories. The aggregations in Zhejiang Province, Jiangsu Province, has been solving Fujian small consumer electronics industry manufacturers of number 6. The total scale of 6 14… 18. Express 4.
In 2006, small appliance market several thousand electric cookers, hoods, price is razor thousands of dollars on the market, these interests are these feedback of small highend machine failures.
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Cannot continue the heat of the new year, Valentine’s day joy waiting for quoting. A reporter visiting the store understanding flower different from those of previous years, and chocolate girl this year with a fan’s first choice, emotion and gift Shaver for men cosmetic steam instruments should not be. Atmosphere has become a peripheral curling eyelashes and other small household appliances market Festival lovers, almost.
It decline in consumer demand small consumer electronics features, popular differentiated inputs, such as development of functional requirements have been trying to this phenomenon as a kind of product on manufacturing contractors range further and top range luxury consumers, some attitude and feel certain people of promotional products.
According to CCID consulting, in 2007, market potential, small household appliances and prediction in critical development areas.
Currently spread of most small appliances is very low, and mainly show 10 or under the application strong market potential releas life improvement continued level change consumption concept application area in two years to concentrate. It is required to achieve many small appliances especially increase income of rural residents, most of rural family income is to extend income selling space are offered generic appliancelevel.
Show all brands of their talent segment
Us divided into complex products for industry, small kitchen appliances equipment oven microwave, electric kettle, electric coffeemaker of the desired class small home appliances maker products food, flyer, cooker, Toaster, electric cooker, oven, etc, ironing facilities, vacuum cleaner, hair dryer of hair, such as electric fans, and small personal care appliances, electric razors,.CCID consulting, see 2006 kitchen overall market share of 81. 2 Is to provide the account for is classified as a stove for small units of Figure 1 data product categories, more statistics. On the other hand, other product families, microwaves, cooker, modern lifecritical equipment has become, that market is very successful.
2006 You can see the mark next to the end of mark small consumer electronics industry to expand, the personal household of Philips, Panasonic, and small appliances like clear competitive advantage Beau Galanz, Haier, Supor small appliances, kitchen area, a specific competitive advantage. All sub, opp, Jan 9, of its own brand name are respectively. The air humidifiers, Yuba and soy milk products segment purification some wonderful small electrical equipment market size is to hold an absolute market leader position is important. A fairly strong position of the brand reflects increased marked concentration, market.
Concentration of kitchen appliance brands
Kitchen appliance features consumer marketing, after accepting more gradually small kitchen appliances, may understand. In support of small appliances, practical picture family’s progressive recognition by consumers, consumer health food, small kitchen safety, traditional and practical with clear functional advantages was easily compare clean, energyefficient.
